Simply Brilliance

Challenge

The field of learning and development can feel corporate and overwhelming, and Simply Brilliance’s founders wanted a brand that stood out, fostered inclusivity, and made finding vetted, brilliant providers easier and more engaging.

Approach

I developed a vibrant, energetic, and slightly quirky brand identity that reflects the company’s vision, encourages engagement, and makes the process of discovering top learning providers simple, approachable, and memorable.

Outcome

In the early days of creating our Brand voice, look and feel – we were really lucky in being recommended Steve of A Brands Best Friend to help us capture and make sense of our the crazy and random thoughts. The process was from throwing ideas and concepts into a mood board to our resulting Brand Playbook was fun, seamless and what we came away with was incredible. And even 5 years on the Branding is engaging and relevant!

Alison Tansey, Director and Founder, Simply Brilliance