Introduction
Welcome to A Brand’s Best Friend’s Cookie Policy. This Cookie Policy sets out the types of cookie we use, the purposes they serve, and how you can manage your cookie preferences.
Last updated: January 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand user behaviour, and improve functionality. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using the particular website or mobile application. Cookies are used by us as part of our website and they are also used by some of our third party partners.
Why do we use cookies?
We use cookies to enhance your experience on our website by providing personalised content, improving functionality, and analysing site performance. Cookies help use remember your preferences, such as language settings and login details, ensuring a seamless and convenient browsing experience. They enable us to understand how you internal with our site, allowing us to optimise its design features to better meet your needs. Additionally, cookies assist us in delivering relevant advertisements and content tailored to your interests, improving the overall effectiveness of our marketing efforts. By using cookies, we aim to create a more efficient, personalised, and engaging online environment for our customers.
Understanding the types of cookies we use
1. Strictly necessary cookies
These cookies are essential for the Website to function properly. They enable core features such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.
2. Performance and analytics cookies
These cookies collect information about how you use our Website, such as which pages you visit most often and any error messages users encounter. The data gathered is aggregated and anonymised, helping use improve the Website’s functionality and user experience.
3. Functionality cookies
Functionality cookies allow the Website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalised features. This means we can serve you the best possible experience each time you visit our Website.
4. Targeting/advertising cookies
These cookies track your browsing habits to deliver advertisements relevant to you and your interests. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information may be shared with other organisations such as advertisers.
5. Social media cookies
These cookies are set by social media services that we have added to the Website to enable you to share our content with your friends and networks. They track your browser across other sites and help us build up a profile of your interests.
6. Third-party cookies
We may allow third-party service providers to place cookies on your device for analytics and advertising purposes. These providers are responsible for the cookies they set, and their use is governed by their respective privacy policies.
7. Your consent
By using our website you acknowledge that we may store and access strictly necessary cookies on your computer or other device. Further, where you give permission, we may store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our website but allow us to provide additional functionality or to gather additional information about your use of our website. You are not obliged to give consent to our use of non-essential cookies and we will not place such cookies until you have given your consent.
Upon your first visit to our Website, we will display a cookie banner requesting your consent to use non-essential cookies. You can accept or decline these cookies. Your preferences will be stored for future visits.
8. Managing your cookie preferences
You can manage your cookie preferences at any time by adjusting your browser settings to block or delete cookies. If you wish to block or delete cookies, or you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.
You can manage your consent in “Cookie Settings” any time. You can also enable, disable, and delete cookies through your browser. However, please note that disabling certain cookies may affect the functionality of the website. If you choose to disable cookies, our website may not operate correctly, and you may not be able to access secure areas of our website. If you choose to delete cookies, you may have to update your preferences with us again. The experience you receive upon returning to our website for the first time may be slightly degraded until our cookies update with your preferences again.
Click the links below to learn how to manage your cookie preferences through your browser:
9. Changes to this cookie policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any updates will be posted on this page with an updated effective date.
10. Contact us
If you have any questions about this Cookie Policy, please contact us at:
Email: hello@abrandsbestfriend.co.uk
11. Cookies in use on our website
The table below sets our more information about the individual cookies used on our website and the purposes for which they are used: