Photo Audit+

Challenge

PhotoAudit+ is a growing tech startup offering a powerful photo documentation and collaboration tool for field-based teams, but it needed a clear, credible brand and supporting digital assets to explain its value and stand out in a competitive market.

Approach

I created a clear, modern visual identity that reflects PhotoAudit+’s technical capability, using a refined colour palette, clean typography, and consistent graphic system establish to reflect trust and professionalism. Authentic photography and simple iconography clearly communicate real-world use and value, helping the brand stand out confidently in a competitive market.

Outcome

Steve is a longtime collaborator with our marketing consultant, Goldcrest Marketing, so we were delighted to be introduced when we needed a brand identity for PhotoAudit+. The process of evaluating, selecting and adjusting the designs was a great collaborative process between Steve and the team, resulting in a brand identity that gains us compliments from the businesses we meet. With a full suite of brand assets, including a website and an animated video, we are able to live our brand in all our communications. I look forward to working with A Brand’s Best Friend in future.

Catherine Firth, Marketing Manager, RGS