Melanoma UK

Challenge

Melanoma UK needed a sensitive yet impactful brand identity that could raise awareness of skin cancer while reflecting the diversity and vulnerability of the people affected.

Approach

I developed a distinctive visual identity based on the abstract concept of skin pigmentation, using layered tones and organic forms to create an approachable, thoughtful brand that supports the charity’s awareness mission.

Outcome

“A Brand Best Friend truly understood our mission and translated it into a brand that feels both sensitive and powerful. Steve went above and beyond our expectations, delivering a visual identity that clearly communicates our goals of raising awareness while remaining thoughtful and inclusive. We were absolutely delighted with the result and couldn’t be happier with how the brand brings our message to life.”

Paua Bridge, Trustee, Melanoma UK