Buump Active

Challenge

New mums often struggle to stay active and socially connected after having a baby, impacting both their physical and mental wellbeing, and Buump Active needed a brand that could clearly communicate its empowering, supportive purpose.

Approach

I created a positive, energetic brand identity that reflects Buump Active’s mission, using a vibrant yellow highlight to convey warmth and ubiquity while supporting an app that helps mums stay active, connected, and confident in achieving their wellbeing goals.

Outcome

We’re absolutely delighted with the final brand for Buump Active. The end result perfectly captures the positivity, energy, and sense of empowerment we wanted to give new mums, and it truly brings our vision to life. The process itself was just as enjoyable — collaborative, thoughtful, and inspiring — making us feel listened to and supported at every stage. We couldn’t be happier with both the journey and the outcome.

Rebecca McGoff, Founder, Buump Active